Interesting Social Media Statistics

May 17th, 2010

Updated version of the original version released in August 09. The stats are changing so rapidly in the social media arena that it doesn’t take long for them to be well outdated. The creator Eric Qualman (@equalman on Twitter) of Socialnomics will be busy keeping this current.

 

Things to Consider Before Getting a Web Site

May 5th, 2010

This is a quick list of considerations to think about before contracting a web designer to ensure you get what you need in a web site. Sure it’s easy to meet with your web designer, give your brief then leave it up to them to put it all together but with a little forethought into what you really want and how much you are willing to pay will help turn an OK website into one that you are really excited about and returns the results you want. It’s still surprising how little emphasis some businesses put into their website and at the other end of the scale how much dedication is poured into the company web site by others. When businesses start getting online enquiries, this is generally the time more interest is given to the online presence. This list is by no means exhaustive so it would be great to hear your thoughts on what clients could consider to provide a solid foundation for their new web site.
Thinking About a Web Site

  1. What pages would you need to best categorise your company? Having topic specific pages works well as part of the optimisation process.
  2. Do you need social networking integration? If so it’s important that your site is fully functional before working on your networking. Your web site is your online presence so you want to make a good first impression for all of your visitors.
  3. Do you need a blog and if so how will it be maintained? Blogs are a great addition to any website and the search engines love them…..if they are utilised. If you don’t think you will be able to write fairly regular interesting articles then it’s not worth implementing one IMHO. It can always be implemented at a later date if you change your mind.
  4. What landing pages do you need and how will they be integrated?
  5. What optimisation requirements do you need or expect? In general good web designers will optimise your site organically ripe for the search engines. After that you may want ongoing search engine optimisation specialists to monitor and tweak the site and build backlinks. Alternatively if you have the time and patience you should continue to build your own backlinks to improve search engine rankings.
  6. What sites do you like? Giving a website designer a list of URL’s of the style of site you like can save a lot of time and money in the design process. I stress here that the URL’s should be purely utilised for inspiration and not copied by any reputable web designer.
  7. Do you require a content management system so updates can be made by yourselves? I am probably going to get shot down for saying this but generally speaking a website designer will be able to achieve better results in complicated layouts as well as optimising images for the web. If you are comfortable with image optimisation and need to make basic text changes regularly then this is definitely worth considering. If you think it’s going to look cool to have Comic-Sans thrown amongst Arial fonts and lots of animated gifs then probably leave the work up to your web designer.
  8. What budget does the web designer need to adhere to? Websites are easily scaleable in most cases. Discussing your requirements and budget with your web designer is important to get an idea of just how much of your wish list can be achieved for the price. A good proposal will break down the elements and less important elements can be removed if the budget is exceeded then added at a later date if required.
  9. What web site hosting is the web designer providing or recommending? Hosting varies substantially both in price and features. Most websites have a list of Hosting options available to best suit your requirements.
  10. What domain name would you like and is it available? If your preferred name has been taken then think outside the box and try and incorporate a keyword or two additional to your preferred choice. eg www.neesh.com.au, www.neeshdesign.com.au, www.neeshwebdesign.com.au.
  11. Who will supply the web designer imagery and content for the site? I generally tweak the content provided by my clients for optimisation purposes with their approval.
  12. Do you have a company logo to supply to the web designer or would you like one designed for you? Generally speaking an EPS/Vector file is best to work with but high quality PNG, JPEG’s, TIFF’s, GIF’s are generally fine for web use.
  13. Are you willing to be locked into maintenance contracts and hosting? Personally I would like to be in control of this myself. I’ve heard too many stories of domain names being held, no accessibility to the clients own site files, high fees and no service by unscrupulous operators locking their clients into inflexible contracts.
  14. What market demographics do you want your website to target? The appearance of your website should reflect this.
  15. When does the website need to be completed? Don’t make short deadlines as the end result may suffer.
  16. Do you need e-commerce capabilities? Once again, don’t incorporate e-commerce if it’s not required. It should be obvious I know but it’s easy to get carried away with the sales pitch upselling the possibilities of selling something online.
  17. How will you be able to monitor your sites effectiveness? For web sites made by NEESH Design that have ongoing maintenance with us I incorporate Google Analytics to keep an eye on the sites progress along with hosting statistics and some peripheral software as required. Most hosting companies provide extensive statistics that can be emailed or viewed online by the client.

Well, I’m sure there are more things to consider so hopefully some comments will fill in the extras. As mentioned these are just considerations that may be useful to think about before rushing in to get a web site and should help you contribute to the process of building an effective marketing tool for your business.

Thumbshots Plugin For WordPress

November 6th, 2009

Trying the recent Thumbshots plugin that Antonie Potgieter from Tribulant Software has developed. Antonie’s developed a useful range of wordpress plugins that have performed very well on some of my clients sites. Easy to install and use. Great way to liven up blog posts. Just install the plugin then add into the html where you want the thumbshot to appear on the website.

Free Aussie Music

October 8th, 2009

I’ve volunteered to compile a DVD slideshow for the Kurrawa Nippers group and was hoping that an aussie band/s or artist might consider authorising the free use of their music. There are 8 age groups and they will all get their own section on the DVD so hopefully each will have their own sound track otherwise I will just use the same track for each age group which won’t be quite as interesting.

note

Credit to any Artist supplying music will be mentioned on the DVD and a copy given to the artist for their portfolio. It doesn’t matter how old the music is just as long as it’s G-rated and compliments the Surf Life Saving Club theme. Any help much appreciated. Phone 07 5538 2545, 0404 375 559 or use the contact form on this website. All proceeds from the sale of the DVD will go the the Kurrawa SLSC club. NEESH design receives no payment of any form for this project.

Theft/Loss Alarm Gadget

October 7th, 2009

This would be a useful gadget. The idea is to have a transponder that can be attached to an object and a master transponder that sounds an alarm if the distance between the two transponders exceeds a certain limit. I don’t know much about electronics but being able to set different distances for the alarm to trigger would be beneficial for different uses. The small transponder could be attachable to an item or placed in a pocket, desk or appropriate place of alert. The slave transponder would be smaller to allow easy attachment and positioning. The master transponder wiould need to be slightly larger to accommodate a fairly audible alarm.

Slave & Master Transponders

Slave & Master Transponders

Uses could include:

  1. Warning that your wallet/purse etc has been removed after it exceeds a meter (or set distance) from the main alarm transponder in your pocket.
  2. Placing the transponder in your childs pocket that warns if your child wanders more than a certain distance from you.
  3. Attaching the transponder to your laptop or portable device that sounds if it leaves a certain area such as your desk.

I’m sure this list could be extended on for different uses and the technology could probably be implemented into mobile phones etc. It is often unknown when and where you may have had an item stolen but even if the theft isn’t prevented by the alarm, at least you would be aware of the place and time of the incident for Police and Insurance reports etc.

Dual Screen Laptop Variation

September 1st, 2009

Seeing the new dual screen laptop at http://www.gscreencorp.com/ reminded me of a concept for a dual screen that I had some years ago. After giving presentations to clients all huddled around my laptop (when the screens were only visible sitting directly in front) I thought it would be ideal to have a laptop with opposing screens so I could be on one side and the client could view from the opposite side.

Laptop in Presentation Mode

Although not ideal with the screen positioned at a 90 degree angle, it still would be useful for anyone giving presentations to small groups, real estate agents, finance brokers, sales reps etc.

The Gscreen prompted a modification to the concept by having a hinged based system for the screens so that they could be adjusted to varying angles and have the possibility of 2 screens facing the user. Here are a couple of pictures to look at.

There are some obvious flaws with the concept, some being:

  • The weight of the screens would probably be too heavy for the laptop to hold up using monitors the size of the ones in the example picture. With monitor weight decreasing  and utilising widescreen monitors it possibly could work.
  • Dual Screen Notebook

  • When folded the outside screen would have no protective cover. Maybe a clip on cover would be needed?
  • Battery life, weight, cost etc as with the Gscreen, but it’s for a niche market, not everyone needs two screens but once you have it’s hard to go back.
  • The screen when folded down to face the opposite way would be upside down. This can be inverted with the graphics card display settings but a more convenient method would need to be implemented.
  • The hinges would be under considerable pressure from the weight of two monitors.

When Outlook 2002 Exceeds Size Limit!

August 26th, 2009

When my outlook XP froze on Monday I thought it was going to be an easy fix…reboot on you go scenario. After searching and trying many suggestions on what is apparently a common problem with this version (and earlier) having a 2gb size limit for the .pst file I luckily came across the most helpful problem solver post at www.peeniewallie.com/2006/02/you_have_exceed.html.

Outlook 2002The advice from the microsoft site didn’t fix the problem and most of the other posts I’d dug up followed the same track. The worrying part was that most of the advice stated when the .pst file exceeds the limit then your file was corrupted and only truncating your .pst file would fix the problem but you had no control over what was going to be deleted. I ended up buying O2M to move my files over to my Mac Mail client and discovered that it did an excellent job converting my emails, calendar and contacts for Mail (effortlessly converting the “corrupted” .pst file) but found that the emails didn’t remain categorised in their folders so then had to sort through 1000′s of emails (finally deleting most) into the same structure as I was used to with Outlook XP.

Maybe I have way too many categories for my emails but that’s the way I’ve worked and know. Making a new .pst file and moving your superfluous emails within outlook as explained in the peeniwallie link above would have fixed the problem easily and all my information was kept. Most people are probably using newer versions of Outlook which apparently have a 20gb limit but for those without it might save you some time to create a new .pst file when your current .pst file reaches around 1.7gb.

Mine froze at 1.80gb (there is no warning when you reach the 2gb limit). And if anyones wondering, yes, my emails were getting archived, my deleted items were always emptied and most of my unnecessary items were deleted. I hope this saves someone some time if they come across the same problem.

We Want to be Number 1 on Google!

August 18th, 2009

Who doesn’t. When I hear “We want to be #1 on Google” my automatic response is “for what phrase or keywords” and then this is usually met with a puzzled stare. To clarify things, NEESH are not search engine optimisers although we go as far as ensuring that our clients sites get primarily optimised for web presence. This includes some inbound links, xml sitemap, Title, Description and Keyword Metatags and content possibly revised to thread in keywords and phrases amongst others.

Any company will have numerous combinations of keywords or phrases that they want to rank for but they will almost certainly get different priorities with the search engines. Google LogoThis is where it is important for the client to put themselves in the position of a potential site visitor and think about what the visitor would type in to find their website. There still seems to be a considerable consensus that a website is a static (almost print like) advertisement that is complete upon upload when in fact that is just the beginning of the battle.

Many company’s have large budgets for ongoing SEO (search engine optimisation) as the algorithms of the search engines are frequently changing which means your site may also need tweeking to ensure it maintains it’s ranking. On the other hand there are many ways the site owner can contribute to their sites popularity growth. Here are a few tried and true methods that will hopefully help someone.

  1. Try and build up your inbound links. This could be by forming alliances with complimentary company’s wanting reciprocal links, forums, blogs, online directories. Basically wherever you can that isn’t spam. Being linked to from high traffic sites will rate more highly than less busy sites. Government sites are also supposed to be more heavily weighted due to the strict control over what is published on their sites.
  2. Ensure all stationery, emails, correspondence, advertising etc has your website address prominently displayed.
  3. Start your own blog and become an expert in your field so people will want to come to your site for up to date info.
  4. Keep your site fresh with regularly updated content.
  5. Subscribe to search engine optimisation newsletters to keep you abreast of what’s going on in the SEO world. A couple of my subscriptions are Jill Whalens High Rankings Advisor and Search Engine Watch.
  6. Don’t underestimate what the social media groups can do for your exposure and join up. FREE (basic memberships) and they are huge! You know who they are….
  7. Get a GOOGLE Account and monitor your sites statistics through webmaster tools. This tool has some fantastic feature including any crawl errors that are encountered.
  8. Understand your own hosting providers statistics. Many hosts have the option to email them to you which I’ve found convenient.
  9. Integrate some relevant video from You Tube into your site.
  10. Regionalising your business can quickly reduce competition in search results. Obviously this only applies to business’s working in a local market and not interested in exposure to areas outside of this.
  11. Content is king…well for GOOGLE anyway it seems and with about 80% of the market it is no wonder that SEO is heavily waited towards GOOGLE optimisation. So ensure you have plenty of punchy, keyword rich text. Remember that it has to read well though so don’t overdo it as that may reduce your optimisation efforts.
  12. Longevity of your site also plays a part in the GOOGLE algorithm. This is out of your control but it makes sens that if a sites been around a few years then it will have some history to it. Sites come and go quickly so those ones get a lower level of importance.
  13. Pay per click advertising can be tailored to suit your budget. Several options GOOGLE Adwords , YAHOO , MSN/BING .
  14. Build up a database of subscribers to your newsletter to keep them up to date on your business activities. Here’s a summary of the Australian Anti-spam laws.
  15. Avoid utilising pop-ups, pop-unders or other advertising techniques that interfere with the visitors control.

I won’t delve into black hat optimisation techniques as it is a specialised optimisation area that I haven’t considered researching.

That is a few of the standard optimisation areas that have sprung to mind. As you can see, most of them require ongoing attention to keep improving your traffic results.

Who Owns my Domain Name?

August 17th, 2009

Wouldn’t you think that if you were paying someone to host and manage your website that you would be the owner of the domain? I’m always surprised at the number of clients that approach NEESH to take over site maintenance or upgrades for one reason or another only to find their current web designer will not release the site or domain name unless a ridiculous amount money is paid to transfer the domain name into the clients name.

Domain Names

Depending on the situation, it is often better to just start over rather than to be exploited. Work out the financials, how much is invested in stationery, advertising etc. Usually the site in contention isn’t worth saving as that is normally why the unfortunate client is wanting to leave the original designer.  To save any problems, looking after your own domain name is a safe option and from what I’ve seen will cost you about 10% of what some company’s are charging for a simple payment annually or less frequently  depending on the term chosen. Reputable hosting company’s have safe, user-friendly, online payment gateways to make these transactions as effortless as possible.

Dedicating Some Time to my Spare Space to Rent Site…

August 16th, 2009

Going to dedicate some time to my site http://www.space2spare.com.au. I don’t think it’s user friendly enough how it is. It’s getting a few members and good traffic but only one persons signed up so far to place a free ad. It’s a free listing site (some listings will eventually be paid for) for people that have any spare space available to rent out or looking for spare storage space.
Space 2 Spare LogoAs mentioned it’s free, so If anyone wants to sign up I’d like to hear any feedback on how user-friendly the whole process was so that I can streamline it further.

Update: Decided to utilise a new script for the site. Much easier to use and with more features. Seems to be getting better response too.